Services_
- Rebranding
- Package design
Tools Used_
Adobe Creative Cloud (InDesign, Illustrator, Photoshop)
Description_
Herbologie is a manufacturer of premium specialty products from the best of Hawaii-grown agriculture. They make all products from fresh US grown botanicals, primarily locally cultivated teas, spices, and herbs from Hawai'i. The founder of Herbologie, Monika Tournis approached me to rebrand her company's overall look and feel. Through the new brand system, I wanted to remind the consumer that Herbologie strives to provide their customers with environmentally sustainable products beneficial to the body, soul, and mind as their mission. I aimed to create a branding that would be felt as Hawaiian ocean and at the same time bright feeling through watercolor backgrounds. I developed the branding, packaging and the overall graphic elements.
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